300 years before color. A. Boogert
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300 YEARS BEFORE COLOR (*)

BLACK AND GOLD EDITION

– NEW COLLECTOR’S EDITION –

A. BOOGERT

(*)THE WORK THAT WAS CREATED 300 YEARS BEFORE PANTONE

New limited Art Edition of 1.592 copies, each numbered and signed.
Facsimile Book of 912 pages that reproduces the original format.
Also includes 10 limited edition art prints to collect or frame.

Booklet: The Magnificent Seven of Color.

NOW $135* | After $195

Last copies at special price.
December 31st: $135
January 15th: sold out online (only few books in specialized bookstores-$195).

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*Plus shipping costs

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300 Years Before Color B&G Edition
-Worldwide Limited Edition of 1592 copies-

NEW LIMITED AND NUMBERED FACSIMILE EDITION OF 1,592 COPIES

 

It was 1960 when Lawrence Herbert was working in a color printing and sales company mainly focused on cosmetics. This businessman and great visionary chose to take over the assets of a company that was $50,000 in debt.

 

In 1962 Herbert founded Pantone, creating a new formula from 10 pigments in order to obtain more uniform results and resulting in a guide of 500 colors. The success was immediate in companies dedicated to the graphic arts, industrial and textile industries; a great example of its usefulness was the Kodak brand, which during the 50’s began to suffer great losses in the sale of its photo reels because in its boxes the yellow color did not always share its homogeneity, causing people to reject the packages with a darker shade that led them to think that it was not the original of the brand or that perhaps it had expired.

 

These well-known and widely used color guides in the world of design are a “must” that has also managed to sneak into the creative universe by varying and playing with more and more surprising models. What many do not know is that the first guide similar to Pantone was created by a Dutch artist. A. Boogert wrote in the year 1692 a detailed work in which he presented colors and their scales in watercolor, discovering their nuances to the world by mixing them with each other.

 

Only one copy of this sensational and advanced volume exists in the Bibliothèque Méjanes in Aix-en-Provence, France. This is because in 1692 the printing press did not yet have the technology to print such a treatise. It would be another hundred years before it could be reproduced with any reliability, through lithography.

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NEW FACSIMILE EDITION

 

This 912-page book is a new facsimile edition of the original “Traité des couleurs servant a la peinture a l’eau” by A. Boogert; a numbered, limited, worldwide edition of 1,592 copies, in homage to the year in which Boogert wrote the book.

 

In this new facsimile edition: the  black leather hardcover reproduces the original with the four ribs on the spine and the design of the original cover.

 

The interior is printed in offset CORAL BOOK IVORY volume, a paper of a bone tone that imitates and reproduces the papers of the time.

 

An elegant slipcase with stamping, which includes, in addition to the book, a numbered and stamped certificate of originality and ten magnificent plates also in limited edition on symbol free life paper of 250 grams rough to be able to frame them or simply collect them.

 

The book reproduces the original text in the author’s native language, where in the more than 900 pages of the book, the artist provides the proportions of pigment and water necessary to create each color with its tones and shades. To illustrate his explanations, he draws each page with the colors he is talking about. In addition to an index in which all the colors are listed and ordered, Boogert states in the introductory text that the book was created for educational purposes.

 

Over 900 pages written and painted entirely by hand, “Le Traité des couleurs servant à la peinture à l’eau” was the most complete guide to painting and color of its time.

 

The result was a splendid didactic guide. But the irony is that only a single copy existed, which was probably seen by very few people. If not, it would have served as an indispensable tool for more than one artist for centuries to come.

 

The book is accompanied by a bilingual booklet: The Magnificent Seven of Color , with texts in English and Spanish, by prestigious artists, art curators, writers, museum directors… about seven of the most important painters in history regarding the use of color: Vermeer, Rothko, Basquiat, Sorolla.

 

An ode to color, to Pantone: the essential color guide in the universe of creativity and design whose use has transcended centuries to remain a fundamental tool in the contemporary era.

 

*After the presale, the final retail price will be $195.

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CASE

 

An elegant black slipcase, the inside of which contains the original facsimile book and a label printed in PANTONE GOLDEN EGG, numbered from 1 to 1,592.

 

CERTIFICATE OF ORIGINALITY

 

Certificate of originality, numbered from 1 to 1,592, printed on NEW PIONNER paper of 350 grams.

 

COLLECTION OF LIMITED EDITION PRINTS

 

Ten prints for each collector’s edition, selected and limited to 1,592 units, printed on 350 gram NEW PIONNER paper, for framing or simply collecting..

 

STUDY BOOK

 

A booklet, The Seven Magnificents of Color, in which renowned artists from the art world, artists, museum directors, art curators, specialists in Dutch painting, writers …offer us their perspective on seven of the most important painters in history in terms of the use of color: Vermeer, Rothko, Basquiat, Sorolla…..

 

In contrast, an article on the grisaille (grisaille) technique, “no color”, used by artists since the Middle Ages and during the Modern Age, makes use of gray tones and incorporates a sense of monumentality and a unique sculptural dimension to painting.

 

The cover of the brochure is printed in Pantone Gold Egg. In English and Spanish.

 

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