300 YEARS BEFORE COLOR (*)
-BLACK AND GOLD EDITION-
(*)THE ARTWORK THAT WAS CREATED 300 YEARS BEFORE PANTONE
(*)THE ARTWORK THAT WAS CREATED 300 YEARS BEFORE PANTONE
• New limited Art Edition of 1.592 copies, each numbered and signed.
• Facsimile Book of 912 pages that reproduces the original format.
• Over 900 pages written and painted entirely by hand.
• Also includes 10 limited edition art prints to collect or frame.
• Booklet,The Magnificents of Color.
NOW $159* | After $250
*100 last copies.
June 2nd: $195
June 9th: sold out online (only few books in specialized bookstores- $220).
Receive it in a few days.
NEW LIMITED AND NUMBERED FACSIMILE EDITION OF 1,592 COPIES
It was 1960 when Lawrence Herbert was working in a color printing and sales company mainly focused on cosmetics. This businessman and great visionary chose to take over the assets of a company that was $50,000 in debt.
In 1962 Herbert founded Pantone, creating a new formula from 10 pigments in order to obtain more uniform results and resulting in a guide of 500 colors. The success was immediate in companies dedicated to the graphic arts, industrial and textile industries; a great example of its usefulness was the Kodak brand, which during the 50’s began to suffer great losses in the sale of its photo reels because in its boxes the yellow color did not always share its homogeneity, causing people to reject the packages with a darker shade that led them to think that it was not the original of the brand or that perhaps it had expired.
These well-known and widely used color guides in the world of design are a “must” that has also managed to sneak into the creative universe by varying and playing with more and more surprising models.
But 300 years before the Pantone… what many do not know is that the first guide similar to Pantone was created by a Dutch artist. A. Boogert wrote in the year 1692 a detailed work in which he presented colors and their scales in watercolor, discovering their nuances to the world by mixing them with each other. Over 900 pages written and painted entirely by hand.
Only one copy of this sensational and advanced volume exists in the Bibliothèque Méjanes in Aix-en-Provence, France. This is because in 1692 the printing press did not yet have the technology to print such a treatise. It would be another hundred years before it could be reproduced with any reliability, through lithography.
I just opened it, and all I can say is that it was well worth the wait! It is quite beautiful and I am more than happy about it. Thanks for going the extra mile to get me this copy. All the best,
Your facsimile of de Boogert's work is a wonderful addition to my bookshelf, and will be invaluable in my explorations of the way artists perceive and use colour.
Just wanted to let you know that I finally just received the book by Fedex today. It is a really beautiful book. I am impressed.
I received my book today and oh my goodness it is gorgeous!! Thank you so much for re-printing this beautiful book. I will have to tell my art and color history friends!
Congratulations on a wonderful project. Thank you for all of your work and dedication. It’s truly grand.
Good morning, I want to thank you for the book, it was much nicer than my expectation, and I will enjoy it for years. Very nice all around, bravo. I look forward to your next project.
I made a leap of faith ordering this book. Its concept was just too interesting to ignore so I paid and waited. It was really worth the wait. It comes with a nice booklet of writing;
A numbered and signed certificate of authentication, a portfolio of prints, and all in a well-made handcrafted box with magnetic closures and a cutout space inside for the actual facsimile book.
The book is small but very thick, hardcover and looks to have leather-crafted front and back covers. A wonderful design object and well worth the money, in my opinion.
I ordered a copy of 300 Years Before Color as a Christmas present for my wife, who is an avid painter, specializing in realistic art.
It arrived on time and was well packaged, while the quality of the book and the color prints well exceeded my expectations. It is simply gorgeous.
My wife absolutely loves it and will use it as a source of inspiration for her future art works.
If you ever plan on publishing a similar little gem, please do not hesitate to contact us. We'd be very interested.
I just wanted to thank you again for communicating with me about my order and shipment so quickly and thoughtfully. The book was received in time for wrapping as a Christmas gift.
The packaging, book, and frameable art are beautifully crafted and even better than expected. I can't wait to see my partner open the gift and enjoy it. Merry Christmas and Happy New Year!
We have received our copy. I just wanted to say it's very beautiful and we are really enjoying it. My husband and I are designers and artists.
When the ad popped up in Instagram for this piece, I showed my husband right away - we both knew we had to have it.
It’s really beautifully done, and at such a great price. We enjoyed opening it up for the first time and admiring the paper, textures, writing, and craftsmanship.
As someone who’s works in color in real life and online—this facsimile reproduction of the 1692 “Bible of Color” is somehow life-affirming.
I bought it for myself as a gift and I was not disappointed. The presentation and execution of the object is impeccable. Bravo!
NEW FACSIMILE EDITION
This 912-page book is a new facsimile edition of the original “Traité des couleurs servant a la peinture a l’eau” by A. Boogert; a numbered, limited, worldwide edition of 1,592 copies, in homage to the year in which Boogert wrote the book.
In this new facsimile edition: the black leatherette hardcover reproduces the original with the four ribs on the spine and the design of the original cover.
The interior is printed in offset CORAL BOOK IVORY volume, a paper of a bone tone that imitates and reproduces the papers of the time.
An elegant slipcase with stamping, which includes, in addition to the book, a numbered and stamped certificate of originality and ten magnificent art prints also in limited edition on symbol free life paper of 250 grams rough to be able to frame them or simply collect them.
The book reproduces the original text in the author’s native language, where in the more than 900 pages of the book, the artist provides the proportions of pigment and water necessary to create each color with its tones and shades. To illustrate his explanations, he draws each page with the colors he is talking about. In addition to an index in which all the colors are listed and ordered, Boogert states in the introductory text that the book was created for educational purposes.
Over 900 pages written and painted entirely by hand, “Le Traité des couleurs servant à la peinture à l’eau” was the most complete guide to painting and color of its time.
The result was a splendid didactic guide. But the irony is that only a single copy existed, which was probably seen by very few people. If not, it would have served as an indispensable tool for more than one artist for centuries to come.
An ode to color, to Pantone: the essential color guide in the universe of creativity and design whose use has transcended centuries to remain a fundamental tool in the contemporary era.
*After the presale, the final retail price will be $220.
An elegant black slipcase, the inside of which contains the original facsimile book and a label printed in PANTONE GOLDEN EGG, numbered from 1 to 1,592.
CERTIFICATE OF ORIGINALITY
Certificate of originality, numbered from 1 to 1,592, printed on NEW PIONNER paper of 350 grams.
COLLECTION OF LIMITED EDITION PRINTS
Ten prints for each collector’s edition, selected and limited to 1,592 units, printed on 350 gram NEW PIONNER paper, for framing or simply collecting..
A booklet, The Seven Magnificents of Color, in which renowned artists from the art world, artists, museum directors, art curators, specialists in Dutch painting, writers …offer us their perspective on seven of the most important painters in history in terms of the use of color: Vermeer, Rothko, Basquiat, Sorolla…..
In contrast, an article on the grisaille (grisaille) technique, “no color”, used by artists since the Middle Ages and during the Modern Age, makes use of gray tones and incorporates a sense of monumentality and a unique sculptural dimension to painting.
The cover of the brochure is printed in Pantone Gold Egg. In English and Spanish.
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